Viral Events – What is a @SharePint Event?

11 05 2011

With high-tech event season upon us I keep getting asked about this so I thought I’d repost a comment I made on Christian Buckley’s blog awhile back.  Being an event producer – I love these events and their viral nature.  SharePint events have no barrier to entry and a strict no vendor policy which keeps things pure and agenda-less.  I have made a few venue calls for a number of these in conjunction with events officially and unofficially shall we say and I agree with many of the “musts” that are being formulated into lists.   

-No vendor support.

-No marketing agendas.

-No one owns SharePint. Anyone can start their own SharePint event and recruit others to join.

-No members-only jackets required.

-You may only drink Guinness per Mike Ferrara – great post here

-Use the #sharepint Twitter hashtag and send the info a few times and be super clear about where and when.

-Share the information with speakers or other community members directly for retweets.

Venue Pitfalls:

Because conferences and trade shows are so jam-packed, there is usually only time for one SharePint event and the attendee number will be more than 100 people.  Most bars/venues love their places full of paying customers.  However without either someone local who knows the scene or someone to do a bit of groundwork – you can end up with a venue that isn’t big enough,  has bad flow,  not enough standing room, doesn’t have enough bar/wait staff or decides to pull out karaoke or trivia in the middle and then no one can talk.

– Opentable.com is a great resource – you can do a quick search to see if they have a private room or seating for large parties.  Many times these are free you just have to ask.

Finding a Venue & What to Ask Them:

– What is going on in the bar the night you picked?  If its trivia night or karaoke, and its a one room bar avoid it, no one will be able to talk.

– Avoid venues that require a contract for a private room, you don’t need a private room.

–Alert them of the onslaught of people coming in - they will thank you, may put up a sign and may bring on extra staff.

–Venues that typically have bigger space:  sports bars, any of the Lucky Strike Bowling Venues, Irish or English pubs, venues close to sporting arenas.

–Most people are starving after working an event all day, having a place with the grill open is awesome!

–To register or not to register, this goes back to this being loose and easy, no reg and no fees.

–If guests are cool, tip well, pay their tabs, etc… the venue will remember.  They always do.  The opposite is true though as well.  They remember…

No Pay to Play:  In my opinion, one way SharePint events could get ruined is if an event producer decides to add this to their list of “Sponsored Items” ala they start to sell “SharePint” like they do a breakfast or attendee party as a sponsorship.   Better if someone in the community hosts or sponsors. The only way to combat that would be for the community and vendors to not buy the sponsorship.  Hopefully that doesn’t happen, and it stays organic, of the community and for the community. 

History:  March 5, 2008 –  ”SharePoint By Day, SharePint by Night” – 2nd SharePint happened during the SharePoint Conference 2008 in Seattle.  It was hosted by Bob Fox and Andrew Connell and was held at Kells Irish Pub.  It was a great night and this concept took off from there.  From then notifications about SharePint events were from AC’s and other SharePoint MVP blogs.  With the dawn of Twitter and Facebook, the #sharepint hashtag took off and there are now SharePint events being held in and around hundreds of  high-tech conferences and trade shows all over the world.  Joel Oleson recaps that second SharePint event.

 Twitter - Search on #sharepint in and around an high-tech event near you….

Hope this helps those of you who are planning a SharePint!

cheers

heather

Head Maven, www.creativemaven.com

@creativemavens





The Art of Self-Promotion #1 – Speaking at High-Tech Events, Conferences & Tradeshows

21 03 2011

I was recently asked following question:

I am thinking about getting back into speaking at some more conferences abroad. I am honestly not that well-connected ((internationally) after leaving a large technology company based in Redmond, WA) so I was wondering if you have any good input to where and how to market myself?

Here are some ideas and opinions I have about this and I invite those of you who choose speakers for conferences or who speak regularly to chime in and see what you think too.

1. Understand the Event Producer Game

For the most part event producers in the high-tech arena fall in to a handful of categories:

 ○ Big Time - Large technology companies that host their own events to showcase and educate their customers and partners on their products. i.e: Microsoft (TechEd, PDC, Convergence); Oracle (OpenWorld), Lotus (Lotusphere) – The crème de la crème.

3PM Circuit - Third-party media companies who host events to educate attendees and as a revenue-stream/channel to sell subscriptions, memberships, ad space, publications (and all the articles, top ten lists and best of listings inside as well). Just look at the very bottom of an event’s website to see who is “producing” GenericCon, GenericConnections, or GenericSummit. I call it a circuit as I know many people who speak at all of the events in a circuit and do very well by them. There are some great events in this space and some not so great, do your homework.

Opinions - Analyst companies who host events to educate consumers about their non-biased opinions of who the movers and shakers are in the marketplace. i.e.: Gartner, Forrester, IDC (only if you sponsor or are an analyst will you speak here).

○ Assoc. - Professional associations, community and user groups usually host educational and community building events to strengthen community ties and add memberships to their associations lists, newsletters, certifications and content. i.e.: Professional Association of SQL Server (PASS), SharePoint Saturdays, and the like. (These are great for getting your feet wet.)

That said, you and your content need do one of three things:

-Draw Butts in Seats (BIS) which increases revenue for the event

-Enhance or expand the importance in the marketplace of the event (fresh, new content)

-Shake things up (though they will never admit it) some organizers want a few rabble rousers to speak in order to give things a goose, get some press and tweet, tweet, tweets!

2. You Must Rock and Be Specific

What do you know and know well? Attendee/customers and all the other speakers (PMS, devs, consultants) who are there to propel their businesses, consulting services, products and themselves will be there watching, assessing and reviewing (blogs & tweets). If you don’t know your stuff, haven’t presented in a while or are regurgitating content (yours or massaged from another). GET THE HOOK & GET OFF THE STAGE.

○ Know your subject and know it well. Be ready to riff, keep going if your demo fails and to be asked the hard questions.

○ Practice, practice, practice. (Us theater folk)…NEVER go on stage without rehearsing. I still do anytime I know I’m putting it out there.

○ Tell your barber, bartender, or colleague the rough outline of the talk – if you can’t, you don’t know it

○ Once you passed that test, give it to your spouse and kids, and take them for pizza after – they will be one of your toughest audiences

○ Tape yourself and watch for the “ums” and that you haven’t smiled once. Let people see you actually LIKE what you are talking about  – More Tips on Presenting will follow in The Art of Self-Promotion #2 - Find Your Inner Orator

3. Ready Made or Get It Ready Content

Do you already have content that is ready-consumable that you can use (blog posts, books/e-books, standard presentations that you keep in your back pocket)? Fantastic! If not, you need to do some research, and start looking at event content in your arena.

○ What grabs you – most event websites show at least the titles if not the entire abstracts of sessions. Review how titles are built that grab attention and aren’t cheesy

○ Where do you fit – get familiar with track names, which one would your talk fall into? Make it easy for an organizer to pick you by using the track name in your title or abstract

○ Who’s on first – look at job titles and company names and see who is getting chosen. See who is “buying” into speaking slots through sponsorships (showcase session or vendor session) and who is just speaking. You can always purchase a sponsorship/booth if you want a guaranteed slot.

4. First Not Best (with props to Al Ries and Jack Trout, if you haven’t read The 22 Immutable Laws of Marketing, you are just plain silly – thank you @TFerriss)

I know I said know your stuff and be a rock star, which I still uphold. But another item to consider is to be on the look out for “Calls for Content” or “Calls for Papers” at the events in your industry that you attend or would like to attend.

BE FIRST! Early birds often get the worm on these. Great titles, snappy abstracts and if you have established a name for yourself are all good too. But don’t miss an opportunity because you weren’t paying attention. Sign up & subscribe to the event’s newsletter, blog, Twitter account. Create a rule in your email to watch out for the words “Call for Content”. If you are super smart you would get to know the event organizers when you go to these events.

Maven Insider Tip (MIT) – event organizers tend to be women (apologies for the stereotype)

What do women like? (That’s a whole other blog post, however…) Having their names remembered and an attendee telling them what a great job they have done organizing the event  (and that you’d love to be a speaker sometime). Whomever is organizing – male or female, everybody loves a compliment – get to know them. They are an influencer and love people who make their jobs easier.  Bugging someone about speaking at an event the day before it starts is a sure-fire direct route to the “round file”.

5. Make Your List Check It Twice

After all that you need to put together your list of events that you’d like to target and see if you can figure out when they go out with their Call for Content or if they don’t officially have one, what do they do? Most of this info is on an event’s website.

If not you can start by sending an email to the info@genericevent.com and simply ask. Again if you know a producer ask them. They may not be able to tell you but you can ask to be considered, put on “the list” or when to check back.

Maybe send them something like this….

Hi Heather, I’m interested in being a speaker at this year’s generic event do you know when the call for content opens? If not is there a way to be put on the email list for notification? I would appreciate it.

One last question, is there someone else I should ask about this – a content owner or manager that influences these decisions? Here are a couple of ideas I have that match up with some of the tracks from last year’s event (insert link or attach it) that I think will really excite attendees. You did such a great job organizing the event last year and I’m eager to be a part of it. I hope all is good with you. Thanks for the information.

Best,

me

Happy Hunting and I’d love to hear if any of these ideas helped snagging a speaking slot or other helpful hints from you rock star speakers out there.

Cheers!

Heather

Head Maven

 

About Heather Newman, Owner & Head Maven, Creative Maven Inc.

@creativemavens, @heddanewman





Bocce & Great Zin In The Neighborhood – @Gratonridge

13 02 2011

Had a ton of visitors to the house over the last two weeks and we explored a bunch of lovely family owned wineries within a few miles of the house.  One of our favorites:

Graton Ridgehttp://gratonridge.com/  We had a lovely tasting at Graton Ridge – Barbara was so sweet and their Pinot Noir and Zinfandels were wonderful.  They have a gorgeous picnic area and bocce court.  I cannot wait to bring friends and come back soon. 

If you are in the area, do go say hello!

Technorati Tag – SCHPZ3C6RDVK





Macworld 2011 – Small but Jampacked with Accessories – @igrilltweets @TenOneDesign @sleeve360 @freehands

4 02 2011

Everyone is talking about how Macworld has diminished in importance since Apple pulled out.  This was my first Macworld so I have no comparison to past shows.  However comparative to the high-tech events that I work on and attend, this was teeny tiny.  However many many gentlemen with gigantic backpacks were all a flutter in every aisle.  Ariana and I looked across the entire expo and we counted 3 other women, typical.

We did expo only and I got the funny “artsy” pass.  The Mobile App Showcase area that got so much play in the press was super small.  The event organizers used circle kiosks and grouped them so closely together it was really hard to maneuver through.  I would have set up a large square with storage in the middle and given vendors a space along the square.  Most of app vendors didn’t need a kiosk as they were showing apps directly on phones.  A Wolfvision Visualizer projecting onto a larger screen might have helped as well, although they are spendy.  Most of the expo hall booths that we set up do not have a commerce end to them.  It was weird and cool to be able to buy things from the vendors.  I picked up a couple of things for my husband’s iPad. 

For the most part it was the accessories that I liked, I have a Zune MP3 player and a Windows 7 Phone so I don’t use iTunes and there really weren’t many “partners” there, no Adobe, no Microsoft booths. 

Items I Brought Home:

"Fling" just sounds better than "Joystick"

 

Fling  – Made by TenOne design, Fling is a tactile analog joystick for the iPad. There are two suction cups attached to clear engineer grade resin thumb pads. They attach to the sides of your iPad and practically disappear when you use them.   You shoot, hit, etc… with one and move with the other – really innovative. @TenOneDesigns

 

Sleeve 360 - I watched one of the mobile app vendors spin his iPad around and thought it was cool and turned and there was the Sleeve 360 booth.  There are tons of cases that prop up the iPad in different angles but this one tethers to your hand.  It also props up and it does envelope your iPad to protect it.  Its nice when you are carrying your iPad from room to room you put your hand in the sleeve and hold it (as we know dropping an iPad is very very bad).   @Sleeve360

Items I Liked:

iGrill - Produced by iDevices.  This is just awesome out of the box thinking.  Only real non-tech or music application I’ve seen for an ianything product.  Connect your iPad, iPhone, iPod Touch to the iGrill thermometer via Bluetooth, and monitor the temperature of what you are cooking  from anywhere within 200 feet via the iGrill app. I LOVED that you could use this in your kitchen and hang it from your stove with the probe inside the oven (no opening the door).  This device is now in Apple Stores.  iDevices is a company to watch for new interesting products and apps.  Retail iGrill is $99.99  @igrilltweets

Grilling Up Some Turkey at MacWorld

Freehands Gloves - I’m in love and I actually just ordered a pair of these.  I’m a chronic texter and I take a million photos so I’m not sure why I didn’t get a pair at the event.   Freehands gloves feature fold-back index finger and thumb tips to let you text, adjust your MP3 player, take photos and adjust one of your contacts in the cold.  They have tons of styles for both men and women and the most expensive pair is $27.95.  @freehands

Free Your Fingers!!!

Assero Defender - This is great for the person on the go that wants to actually use their iPad when they aren’t sitting.  It’s a backpack/shoulder bag/Baby Bjorn for your iPad.  Basically you can flip the front zip pocket down and use your iPad while standing or walking.   A mobile office with lots of smart bells and whistles for the user, nice job. @Assero2010

The Pièce de Résistance:

EZTY – Moveable, reusable long life clips and tie wraps.  This little gadget is awesome and I love that they are reusable and removable.  I hate using zip ties and then having to just toss them – so wasteful.  They have some other great products as well – Joan who gave the demo was lovely too.  High strength interlocked connections, “Tilt & Zip by HAND” for fast connection of ovals, Cut & Connect any length needed, Flexible-Stretchable snug holding of objects, NO TOOLS.

How Did They Know I'm a Superhero?

Something that struck me about all of the vendors I talked with (which include all of the above) is that they were all nice people who were passionate about their products and came from all over the U.S. to exhibit. It was nice to talk directly with the people who dreamed up, designed and created a product.  Something that you don’t always get at a conference.

After a good two-hour walk around the stalls, Ariana and I headed to a favorite by the Moscone Center – Fang Restaurant – 660 Howard St  – Yum!  Salt & Pepper Mushrooms, Cooling Lettuce Wraps and Pan Fried Chicken in Yellow Curry were fantastic.  Also try the Chrysanthemum tea, tastes great and gorgeous in the cup.

All in all an interesting day.

Macworld 2011 (www.macworldexpo.com) is a four-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2011 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2011 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users.”





Bounce Away Your Blues – House of Air San Francisco

31 01 2011

House of Air is an indoor trampoline park located in the historic airplane hanger at 926 Mason Street in the Presidio of San Francisco, California.  This looks super fun.  Trampoline Heaven!!!   I plan to try out this place sometime this month.  Will report back once I’ve been bouncing!

House of Air in San Francisco at The Presidio… 

Everybody Jump, Jump, Jump!!!

House of Air SF Facebook , @houseofair





Virtual Events & Mobile Apps are HOT at PCMA, Vegas

23 01 2011

First time for this Maven at the PCMA annual meeting: Convening Leaders, January 9 – 12, 2011, in Las Vegas.  PCMA stands for Professional Convention Management Association.  This year it was co-located with the Virtual Edge Summit

I decided to check out the summit for a few reasons:  our video maven, Allison Gerlach was working the event as part of the Freeman crew, outgoing Chairman, Kati Quigley (Microsoft) is someone I highly respect, and PCMA is an organization that I’ve been interested in joining for a while. 

Allison & Jen at the PCMA Final Lunch

Trends were pretty much as expected.  The continued importance of face to face events, how to deal with content, and how to manage or merge with virtual event platforms.

There were 3 players in the virtual space that had either longevity in the industry or super cool platforms.  They were INXPO, UNISFAIR, and Social 27. INXPO and UNISFAIR being first to the gate with their platforms and Social 27 looking really slick and the only Microsoft.NET, Windows Azure based platform.

PCMA Mixer at Hard Rock Cafe on The Strip

The other buzz was about mobile applications – there were too many vendors to list with many, many different plays in dealing with event content.  Mobile apps for events will be come a standard in this industry.  It will be interesting to see who bubbles to the top.

The best piece of information I received at the conference was a brochure created by Michelle Bruno of Bruno Group Signature Events called the Buyers Guide to Mobile Apps.  An extremely well written piece that breaks down what to look for in a mobile app for your business.

I’ll definitely be checking out the PCMA annual meeting again in the future and highly recommend this organization to those new to the industry and long-timers as well.  I’m looking forward to seeing what value membership in PCMA & my local chapter brings to my business.

Heather at PCMA

 

Cheers, Heather

Head Maven, www.creativemaven.com





AlphaBet Club School Launch in Bangalore, India

9 01 2011

Looking forward to working more with The AlphaBet Club and long time colleague Troy Swanson this year - Check out a lovely video showcasing their latest project in India. 

Follow the AlphaBet Club here on Twitter, and here on Facebook. 

Cheers.

Heather Newman, Owner & Head Maven





2011 Event Trends in a Sexy Package

4 01 2011

Event Coup - a shining star blog

EventCoup’s pictorially gorgeous and chock full of great links presentation on 2011 Event Trends is a great read. Created by Julius Solaris.  Check it out here.  Some Maven thoughts on the links inside…

Klout.com - I’ve seen Klout mentioned a number of times in the past couple of weeks, our Twitter handle – creativemavens - got a “10″ and “explorer” rating.  Mashable who tweets a ton is an “85″ so not too shabby…  Klout seems to be the It Girl of this season. I like that they are calling themselves the “standard” for influence.  Pretty darn bold.  Good for them.  Businesses love to know how they rate –  this is perfect for the ROI driven VP.

Flowtown - Hmmm, its January 4th folks, what’s up?  Sign up closed for “renovation”.

Four Square – I know its popular, I know how to use it, but I LIKE being elusive.  I turn it on when I’m at an event.

CitizenM – I love this site and the concept.  Haven’t been to Amsterdam in about a year and a half so haven’t tried the hotel, but am bookmarking for another time.

IdeaPaint - The design of their website is stunning.  I’m wracking my brain of a wall somewhere that I can paint.

UserVoice - I use Zoomerang for surveys to gather feedback from clients, it works well, but doesn’t blow the doors off anything.  I like the overview for UserVoice so I’m going to give it a try after end of our next project.

Get Satisfaction - This is a great website.  Super cool hybrid of fun/cheeky design, part blog, part straight up professional info.   I smell industry standard here.

Let me know what you liked and what you use of Julius’ list, inquiring minds.

Cheers!

Head Maven

 

About Heather Newman

Event Coup Logo Designed by Marius Ciuchete.





Can My Avatar Have A Squeezie Ball? – Virtual vs In Person Events

3 01 2011

A colleague of mine Ike Singh sparked an interesting discussion with his post on “10 Things I Won’t Miss About In-Person Events“.  Being one who could ship an elephant from Dallas to Alaska (and then also find the trainer a pair of red hot pants 2 hours before the show), I enjoyed this post immensely.  

Attendees in the house

 

80% of the events Creative Maven works on are in person without a virtual component (meaning where attendees have an avatar and go into the virtual world of the event).  All events have an “online” or “app” component these days, that has not changed and is the standard.

 

Quality vs Quantity:   That said I have seen the type and number of attendees change at events.  Whereas in the past a company’s entire team would attend (those who should be there (decision makers or sales people), those who are newbies being thrown in the frying pan and the exec/sales boondoggle for a job well done), as of late that number has been cut to (those who should be there and maybe a newbie to help set up the booth or handle their exec).  So there is a trend of attendee quality over quantity it seems these days. 

Enter the PRIUS:  With that in mind, I believe the true dawn of the Hybrid event is upon us.  For the quantity part of the attendee equation and continued comfortably of the general public with mobile apps, gaming avatars and gaming on Facebook – more and more people are embracing the “V” in virtual.  These virtual attendees benefit by actually reviewing the content of sessions and collateral posted by exhibitors.  Many times the content is the piece that doesn’t trickle down to someone who stayed back the office.  Now it can.

Butts in Seats:  As theater producer back in the day I hoped for high artistic quality and BIS.  Producing theater is tough enough, you must have an audience….  Same thing for events.  Producers these days are working like mad to entice attendees and sponsors to pay, participate and attend.  In this or any economy, the ROI has to be there for attendees.  Events are expensive to produce and I do think the virtual “seat” is going to become an interesting commodity as it is sellable and quantitatively more trackable.  Thus ROI-showable.

Love to hear about events that you are attending or producing – are they mostly in-person/online or hybrid and thoughts you have about them.  Feel free to have the discussion on Ike’s post

Ah, first day of the work week in 2011.  Welcome back y’all!

Head Maven

 

About Heather Newman





Friday Maven Foodie Alert – Executive Dinners – AGR

4 12 2010

Happy Foodie Friday!

One of the hats we Mavens wear as corporate event producers is to choose venues for executive dinners.  On Fridays, I thought it might be fun to share some of our favorite venues and restaurants from around the world with you. 

A corporate dinner, whether it is a bunch of CEOs talking shop or a company hosting its top customers and partners has a few key components that we always check off our list.

Geographic Ease:  Meaning, how easy is the space to get to and if you are planning in conjunction with a larger event like a tradeshow or conference, is it walking distance or a quick cab ride away.

Maven ABC List:   ”Ambiance”, “Beverage”, “Cuisine”.  Sometimes one will outshine the other but if we nail all three we are golden.

The Fine Print:  Sign and seal the deal up front, contracts signed, per person pricing agreed upon, wine chosen, etc…  no surprises are what we look for with a venue event management team.  The word for the “bill” translates to “a reckoning” in German, and we don’t ever want that at the end of a great event.

Everyone wants ultimately wants to be “cool”, “cutting edge”, and “hip” while of course being professional - so we look for restaurants and venues for our clients that reflect high marks on the ABC list above.  We research trends and keep in the know about chefs, public opinions and food in general. Zagat, Yelp and Open Table are all great resources for this information.  I also personally watch Top Chef, the Food Network and subscribe to Food and Wine Magazine (which if you happen to be of an iPad persuasion, it is a free app download as is Travel +Leisure) and its gorgeous. 

Ultimately a killer venue provides elegant without being stuffy ambiance, tablesmacking food, a carefully chosen wine list, and an unobtrusive noise level.   The icing on the cake is to look for places that have that extra special something (an amazing amuse bouche, a signature dessert, flaming drinks,   etc…) that makes the evening utterly memorable.

To that end – here is the first of our Friday Foodie Favorites.

Cheers!

Friday Foodie Alert #1 – American Grocery Restaurant

 AGR is run by a husband and wife team, natives of South Carolina who lived and worked in Los Angeles in the film and theater industries for over a decade and came back home to fulfill their dream of opening a locavore, farm to table establishment.
Lovely Dining Room at AGR

Lovely Dining Room at AGR

I’ve had the pleasure of dining at AGR in its wonderfully elegant and cozy dining room and also in New York City for a James Beard Foundation Multi-Course, Wine-Paired Dinner where the AGR team created an amazing nose to tail pork extravaganza.   


The BEST pork belly & scallop I have ever eaten

The BEST pork belly & scallop I have ever eaten

 

American Grocery Restaurant strives to serve the finest in refined American Seasonal Cuisine, featuring products sourced from local and regional farms and from artisan producers from within the United States.  Their menu changes frequently based on the freshest products they can procure from our local purveyors and the bounty of the seasons. Chef Joe Clarke believes it is a restaurants responsibility to understand where their products come from, how they came to be, and the love with which those products were raised; to AGR there is no other way.

Custom wine room designed by Certified Sommelier, Darlene Mann-Clarke holds over 100 hand-picked artisan boutique wines from all over the globe, unique quality-crafted wines that exhibit the same level of distinction as their daily menu.

AGR has all the ABCs we look for in a venue and Chef Joe and Sommelier Darlene always bring something special to a meal and their food makes me smack the table.  We highly recommend you give them a shout.

Cuisine: Contemporary American

Neighborhood: Greenville

Website: http://www.americangr.com

Email: info@americangr.com

Phone: (864) 232-7665

Hours of Operation: Dinner : Tuesday – Thursday: 5:00pm – 9:00pm, Friday – Saturday: 5:00pm – 10:00pm

Payment Options:
AMEX, MasterCard, Visa

Dress Code: Business Casual

Accepts Walk-Ins: Yes

Additional Details: Bar Dining, Beer, Chef’s Table, Farm to Table, Full Bar, Non-Smoking Restaurant, Patio/Outdoor Dining, Personal wines welcome (corkage fee applies), Private Room, Wheelchair Access, Wine

Parking: Public Lot

Parking Details: Free parking is available on the north side of the building in a public city parking lot and on the street.

Private Party Facilities: American Grocery Restaurant offers private dinners in our intimate private dining room designed specifically for smaller business or personal affairs. Our private dining room will accommodate up to twelve comfortably with a variety of menu options we will tailor to your preferences. Additionally, our entire facility is available for buyout to accommodate larger events.  Joe Clarke (864) 363-2862.

If you are in the Greenville SC area – this restaurant is a gem and worth the drive from Charlotte if you so choose.








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